Previously Sr. Channel Marketing Manager at Sprout Social.
I build and scale partner marketing programs: co-marketing, events, campaigns, and sales enablement that turn relationships into revenue.
I work at the intersection of marketing and partnerships: building channel programs, running co-marketing campaigns with integrators and technology partners, and giving partners the tools to sell with confidence.
Formerly at Sprout Social, I focused on channel marketing — partner campaigns, high level events, enablement content, and the programs that made the Salesforce ecosystem a real growth engine.
Partner marketing programs focused on our Salesforce partnership, co-marketing campaigns, and channel enablement for a leading social media management platform.
Defined our marketing model for ecommerce partners like Salesforce and Adobe, building joint marketing plans, determining success metrics, executing integrated co-marketing campaigns to drive acquisition.
Led, developed, and implemented effective go-to-market strategies for ecommerce platform integrations, technology partnerships, agencies and more.
Please check my LinkedIn for my full employment history.
Co-marketing campaigns with technology and integration partners — planned, launched, and measured.
Program design that gives partners a clear path: tiers, incentives, and shared pipeline goals.
Sales tools, training, and content that make partners effective sellers, not just logos on a page.
Sourced and influenced pipeline tracked per program — precision over vibes.